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Event Details
SPARK* events encourage learning and networking in an intimate setting of 50 professionals. This series is focused around sparking conversation, ideas, dialog & connections around a specific green-related topic chosen for the evening.
Our speaker, Mike Gordon, will tell stories about critical moments in two energy start-ups and what those moments meant: resilience, thinking about new angles, willingness to simply get out and do things, riks that may be better not taken, integrity, pushing the envelope to survive etc. He will then involve the attendees by finding out about your experiences and ideas.
Come to network with your peers and hear from our featured speaker.
$25 in advance. $35 at the door.
To sponsor this event, please contact Liz King, liz@greendrinksnyc.com
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CO SPONSORED IN PARTICIPATION WITH

For twenty years, The Moderns has been helping companies
imagine the next for themselves. Thought leaders in the realm of intellectual capital and social responsibility, their guiding business practices including those of permaculture, reflect a unique multidisciplinary, human-centered approach to strategic innovation, branding and marketing. They are solutionists driven by ideas and innovation.
Above all else, The Moderns prides itself on its ability to transform brands into cultural, global
experiences that can activate the senses thereby connecting authentically with customers resulting in long-term loyalty for their brands.
Janine James, the founder, president and creative director puts it like this, “Mediocre branding articulates simply on an intellectual level. Great branding articulates first on an intellectual level, but foremost on an emotional one.” “In short, leave ‘em laughing. Or crying. Or thinking. Or even smarting. But never leave ‘em untouched. Just keep ‘em coming back for more.”
Experience firsthand what it’s like to combine creativity and innovation in a way where
size is irrelevant and flexibility is key.

Where IT and Energy Meet
EITNYC leverages NYC's unique capabilities in information technology, internet applications, media and finance to bring together leading entrepreneurs, technologists, developers, customers and investors to grow the clean tech economy in New York City.
OUR SPEAKER
Vice-President: Mike Gordon, CEO and Managing Partner at Joule Group
Mike is currently Chief Executive Officer at Joule Assets Inc., is a Legal Studies Professor at The Wharton School, of The University of Pennsylvania, and serves or has served on several boards and Executive Committees, including The Northern Westchester Energy Action Consortium, The Demand Response Coordinating Committee, Europe’s Smart Energy Demand Coalition, and The Energy Improvement Corporation, a financing corporation for energy efficiency.
Mike regularly facilitates at conferences and panel discussions on business strategies and regulatory policies related to “Energy Reduction Asset” markets. Mike has been on agendas to present or facilitate for numerous companies’ conferences, including Microsoft and General Electric, as well as for government agencies, including The Federal Energy Regulatory Commission, The European Commission, The United Nations’ Conference of Parties on Climate Change, and at many other city, state and national conferences.
Mike founded ConsumerPowerline in 2000, generally recognized as the United States’ first demand response aggregator. Specializing in serving end users in deregulated wholesale electricity markets, ConsumerPowerline (later “CPower”) built 1,000 MWs of demand response internationally, and until its sale to Constellation Energy Group (NYS:CEG), CPower remained the largest provider of short notice (defined as shed load within ten minutes of call) demand response in the world.
It was not Mike’s first foray into the energy field. In 1981, Mike took a job as the sole employee of a 127-home heating oil buying collective, that had negotiated an advantageous “collective buying” contract with a heating oil supplier in New York City, modeled after a similar collective in Ottawa, Canada. Fueled by the energy crisis, consumer advocacy, and media attention, within three years the collective served 3,000 homes and seven heating oil suppliers. Over the next year Mike negotiated “first of their kind” collective buying contracts for consumers inWashingtonDC,Maryland,New Jersey,New York andMassachusetts. Today, heating oil collectives serve a major portion of the Eastern residential market, saving consumers hundreds of millions of dollars each year.
Mike holds a Masters in Public Administration from Harvard’s Kennedy School and a Masters in Business Administration from the WhartonSchool at the University ofPennsylvania. Mike also holds a BA from the State University of New York at Binghamton.
When & Where
The Moderns
900 Broadway
Suite 202
New York,
NY
Tuesday, July 24, 2012 from 6:30 PM to 8:30 PM (EDT)
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